About the Marina del Rey Convention & Visitors Bureau
Founded in 2000, The Marina del Rey CVB is a non-profit corporation formed through the joint efforts of the Los Angeles County Department of Beaches and Harbors and the six Marina del Rey hotels located within the unincorporated area of Los Angeles County.
The Marina del Rey Convention & Visitors Bureau is funded by an assessment of hotel room revenues from Marina del Rey’s six hotels and by Los Angeles County’s Department of Beaches & Harbors. Transient Occupancy Tax (TOT) is set at 12% in Marina del Rey and is allocated to Los Angeles County’s General Fund. Los Angeles County Department of Beaches and Harbors funds approximately 25% of the MdRCVB budget. A separate 1.5% hotel self-assessment is collected from the Marina’s hotels and distributed to the Marina del Rey CVB. Funding from Marina del Rey’s six hotels represents 75% of the MdRCVB budget.
The Marina del Rey Convention & Visitors Bureau is governed by a 14-member Board of Directors composed of business, community and government leaders.
Marina del Rey’s New Visitor Survey and 2018 Economic Impact Report Analysis
One of the most desirable destinations along the Los Angeles coast, Marina del Rey (visitmarinadelrey.com) continues to see a substantial benefit from a modernizing renaissance, which is driving increased tourism numbers and related economic impact. The Marina del Rey Convention & Visitors Bureau commissioned CBRE Hotels to conduct its annual tourism study.
The Economic Impact of Tourism on Marina del Rey
The 2018 research included a full analysis of economic impact of tourism on Marina del Rey, measuring visitor spending, number of jobs supported by tourism, and associated tax revenue generated from visitors during the year. In 2018, the economic impact is estimated at $425,017,000, an increase of 1 percent over 2017. Other research findings included:
- Total direct visitor spending in 2018 is estimated at $326.9 million, a 1 percent increase from 2017.
- Tourism in Marina del Rey supported an estimated 2,937 jobs in calendar year 2018, representing a one percent year-over-year decrease.
- Total measurable tax revenues for Marina del Rey were approximately $12.7 million in 2018, an increase of 2 percent from 2017.
Where the Money Goes: Tourism Dollars Benefit Visitors and Locals Alike
Transient Occupancy Tax (TOT), commonly known as hotel tax, collected from the six hotels that fall within the Marina boundary partially funds visitor-serving events, attractions, and programs, all of which benefit local residents as well. The initial $700,000 in TOT revenue goes to the L.A. County General Fund. Any hotel tax over $700,000 is allocated to the Department of Beaches and Harbors to use specifically for visitor serving projects in Marina del Rey. In 2018, that amount totaled $11.4 million, and it funded events and programs including:
• Snow Wonder and Marina Spooktacular community festivals.
• Holiday lights program with weekend entertainment.
• Live music element added to summer season Beach Eats food truck gatherings (debuted summer 2018).
• New Year’s Eve Fireworks Celebration with two fireworks shows and a family-friendly Glow Party.
• Popular musical acts for the award-winning summer concert series.
• Development of a public youth sailing program.
• Sponsorship support for The Free Ride, a daily on-demand free shuttle service in the Marina.
• More robust advertising efforts for community events and programs.
The Marina’s Continued Evolution
The future of Marina del Rey will include more excitement and growth from both County infrastructure improvements and private enterprises. Here are a few recently completed projects, plus others coming soon.
- New dinghy dock at Fisherman’s Village, completed in 2017.
- Visitors Center renovations and expansion, completed in 2018.
- Improvements to Yvonne Burke Park par course, completed in 2018.
- Marina Beach public facilities renovation, completed in 2018.
- Renovation of the Boathouse community meeting and event space at Burton Chace Park, completed in 2018.
- The waterfront commercial project on Admiralty Way known as Pier 44 will include specialty retailers like Trader Joe’s and West Marine, dining options, and guest docks for boaters. Completion is anticipated in 2019-2020.
- Two new Marina del Rey hotels, Courtyard Marriott and Residence Inn, broke ground in 2018.
Why Visitors Love Marina del Rey
The Marina del Rey Convention & Visitors Bureau commissioned Destination Analysts to conduct its first ever visitor profile and destination brand perception study throughout 2017.
Key findings: The research shared overwhelmingly positive reviews with 93.8 percent of visitors expressing they were “likely” or “very likely” to return to Marina del Rey and 89.4 percent revealing they booked their trip to Marina del Rey for the accessibility to the beach.
Top three reasons for booking a trip to Marina del Rey:
- a vacation,
- a weekend getaway, and
- business travel.
- Most visit the Marina with a spouse or significant other.
Important factors in destination selection included:
- 51.7 percent citing scenic beauty
- 47.6 percent overall ambiance and atmosphere,
- 47.5 percent weather,
- 37.5 percent restaurants and dining, and
- 31.7 percent outdoor recreational activities.
Top trip activities included:
- 70.4 percent visited a beach
- 55.3 percent dined in restaurants
- 36.1 percent shopped
- 30.1 percent attended a festival or event, and
- 20.2 percent visited a local park.
Top reasons for choosing a hotel in the Marina included:
- 39.4 percent for proximity to the ocean/beach,
- 34.1 percent cited Marina del Rey’s relaxing atmosphere, and
- 31.8 percent for the walkability of the destination to activities and attractions of interest.
Top cited descriptions of Marina del Rey included:
- welcoming and
The economic impact study is limited to overnight visitors who stay in hotels and private homes located in Marina del Rey and does not reflect the impact of other visitors to Marina del Rey who stay in lodging facilities outside of the community’s boundaries or those that utilize Airbnb or other vacation rental services.
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About Marina del Rey Convention & Visitors Bureau
Marina del Rey Convention & Visitors Bureau is the official destination marketing organization that promotes leisure and business travel for Los Angeles’ premier waterfront destination. Situated along the Los Angeles coastline and only four miles from LAX, Marina del Rey is the largest small craft, man-made harbor in North America and is the gateway to Southern California, offering sparkling marina views, on-the-water recreation, waterfront dining, and contemporary hotels just steps from the water’s edge – all walking distance from world-famous Venice Beach.
2019 Board of Directors
Tony Mira, President
The Ritz-Carlton, Marina del Rey
Daniel Ginzburg, Vice President
Los Angeles County Department of Beaches and Harbors
Marina del Rey Marriott
Villa del Mar Apartments
Marina del Rey Lessees Association
Hornblower Cruises and Events
Small Craft Harbor Commission
Foghorn Harbor Inn
Jamaica Bay Inn
Tony P’s Dockside Grill
Hilton Garden Inn