About the Marina del Rey Convention & Visitors Bureau
Founded in 2000, The Marina del Rey CVB is a non-profit corporation formed through the joint efforts of the Los Angeles County Department of Beaches and Harbors and the six Marina del Rey hotels located within the unincorporated area of Los Angeles County.
The Marina del Rey Convention & Visitors Bureau is funded by an assessment of hotel room revenues from Marina del Rey’s six hotels and by Los Angeles County’s Department of Beaches & Harbors. Transient Occupancy Tax (TOT) is set at 12% in Marina del Rey and is allocated to Los Angeles County’s General Fund. Los Angeles County Department of Beaches and Harbors funds approximately 29% of the MdRCVB budget. A separate 2% hotel self-assessment is collected from the Marina’s hotels and distributed to the Marina del Rey CVB. Funding from Marina del Rey’s six hotels represents 71% of the MdRCVB budget.
The Marina del Rey Convention & Visitors Bureau is governed by a 14-member Board of Directors composed of business, community and government leaders.
Marina del Rey’s 2020 ANNUAL Report
Below is a summary of our marketing efforts in 2020 and a review of the pandemic’s impact on the economic vitality of the Marina’s hospitality sector. In 2020 Marina del Rey’s hotel industry experienced a 64% year over year loss in rooms revenue as non-essential travel was banned for most of the year. Our restaurants and visitor attractions also experienced significant economic
losses. Restaurants tried to survive by offering takeout options during the shutdown and transitioned to outdoor dining when it was permitted.
As we look ahead, Marina del Rey is in a strong position for recovery in 2021 and beyond. The Marina’s waterfront views, outdoor dining, less crowded areas, and abundance of outdoor recreational opportunities align with what visitors are looking for when choosing a travel destination post COVID-19.
The Economic Impact of COVID-19 ON Tourism in Marina del Rey
Marina del Rey’s hotel industry suffered catastrophic losses during 2020 as a result of the COVID-19 pandemic. Due to mandatory travel restrictions, hotels were forced to close their doors to nonessential travelers for much of 2020.
The decline of tourism as a result of travel bans during the pandemic created a ripple effect that was devastating to every sector of the economy. Typically, Marina del Rey’s tourism sector generates 3,000 service industry jobs and a significant source revenue for Los Angeles County in the form of transient occupancy tax, ground rent revenue, and tax revenue from food, beverage, and retail. The loss of tourism in Marina del Rey created major revenue losses for Los Angeles County and significantly reduced funding for the Marina del Rey Convention and Visitors Bureau.
Where the Money Goes: Tourism Dollars Benefit Visitors and Locals Alike
Transient Occupancy Tax (TOT), commonly known as hotel tax, collected from the seven hotels that fall within the Marina boundary partially funds visitor-serving events, attractions, and programs, all of which benefit local residents as well. In 2020, that amount totaled $4 million (a 64% decrease from 2019). Typically, the following are events and programs funded by the TOT but were cancelled in 2020 due to the pandemic:
• Snow Wonder and Marina Spooktacular community festivals.
• Holiday lights program with weekend entertainment.
• Annual ARTsea two-day community festival on Marina “Mother’s” Beach.
• New Year’s Eve Fireworks Celebration with two fireworks shows and a family-friendly Glow Party.
• Popular musical acts for the award-winning summer concert series.
• Refreshments and live trivia entertainment before the Marina movie nights in the summer and winter.
• Sponsorship support for Circuit, a daily on-demand free electric car shuttle service in the Marina.
• More robust advertising efforts for community events and programs.
The Marina’s Continued Evolution
The future of Marina del Rey will include more excitement and growth from both County infrastructure improvements and private enterprises. Here are a few recently completed projects, plus others coming soon.
- Boardwalk MdR Shops, a waterfront commercial project on Admiralty Way, is anticipated to open in Summer 2021 featuring new restaurants, walkway, outdoor plaza and guest docks for boaters.
- Two new Marina del Rey hotels, Courtyard Marriott and Residence Inn by Marriott, opened in late 2020 and early 2021 including a new restaurant, Brizo Bar & Restaurant, featuring fire pit tables, outdoor patios and waterfront views.
- Several modern apartment complexes have undergone extensive renovations including new boat slips and amenities that range from roof decks with marina views and yoga lawns to communal work spaces and pet spas
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About Marina del Rey Convention & Visitors Bureau
Marina del Rey Convention & Visitors Bureau is the official destination marketing organization that promotes leisure and business travel for Los Angeles’ premier waterfront destination. Situated along the Los Angeles coastline and only four miles from LAX, Marina del Rey is the largest small craft, man-made harbor in North America and is the gateway to Southern California, offering sparkling marina views, on-the-water recreation, waterfront dining, and contemporary hotels just steps from the water’s edge.
2020 Board of Directors
Tony Mira, President
The Ritz-Carlton, Marina del Rey
KIM HART, Vice President
Marina del Rey Marriott
OLIVER KAHF, Treasurer
Marina del Rey Hotel
Los Angeles County Department of Beaches and Harbors
Villa del Mar Apartments
Residence Inn & Courtyard by Marriott MdR
Marina del Rey Lessees Association
City Cruises by Hornblower
Small Craft Harbor Commission
Foghorn Harbor Inn
Jamaica Bay Inn
Tony P’s Dockside Grill
Hilton Garden Inn
Marina del Rey CVB does not have any current positions open.